Precision Audience Targeting
Custom Audience Recommendations
Dynamic Audience Updates
Custom Audiences
Not sure who to target? The Audience Builder provides intelligent recommendations for re-targeting and lookalike audiences based on campaign goals.
Platform Audience Integration
Easily sync your re-targeting and lookalike audiences across all major platforms. Maintain consistent targeting and performance across channels.
Dynamic Audience Updates
Keep your targeting fresh and relevant with automatically updated audiences. As new users engage with your brand or existing users change their behaviour.
Audience Segmentation
This level of granularity allows you to deliver tailored ads that speaks directly to the needs and interests of each segment, boosting engagement and conversions.
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Custom Audiences
Not sure who to target? The Audience Builder provides intelligent recommendations for re-targeting and lookalike audiences based on campaign goals.
Platform Audience Integration
Easily sync your re-targeting and lookalike audiences across all major platforms. Maintain consistent targeting and performance across channels.
Dynamic Audience Updates
Keep your targeting fresh and relevant with automatically updated audiences. As new users engage with your brand or existing users change their behaviour.
Audience Segmentation
This level of granularity allows you to deliver tailored ads that speaks directly to the needs and interests of each segment, boosting engagement and conversions.
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The Audience Builder allows you to create highly targeted re-targeting and lookalike audiences based on a variety of data points, including user behavior, demographics, and engagement patterns. By leveraging your existing customer data, it helps you reach the most relevant audience segments for improved campaign performance and ROI.
Re-targeting audiences focus on users who have already interacted with your brand, such as visiting your website or engaging with your ads. Lookalike audiences, on the other hand, are made up of new users who share similar characteristics to your best customers. This helps you expand your reach to highly relevant prospects that are likely to convert.
Yes, the Audience Builder is designed to integrate seamlessly with all major advertising platforms, including Google, Facebook, Instagram, and LinkedIn. This ensures you can maintain consistent audience targeting across your entire digital marketing strategy, making it easier to manage and optimise your campaigns.
The AI-powered Audience Builder continuously analyses your audience data and automatically updates your segments based on real-time behaviour and performance metrics. This dynamic optimisation ensures your ads are always reaching the most relevant and engaged users, leading to better click-through rates, conversions, and overall campaign effectiveness.
Absolutely. The Audience Builder gives you the flexibility to build custom audience segments based on your unique business needs and target personas. You can combine demographic, behavioural, and engagement data to craft highly specific audience groups that align with your marketing objectives.
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